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Fundamentals of Managerial Economics (with Economic Applications Access) (Available Titles CengageNOW) - Softcover
Synopsis
The Eighth Edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intuitive, algebra-based format. Its focus is on presenting those aspects of economic theory and analysis that are most relevant to students of business administration, and a wide variety of examples and simple numerical problems are used to illustrate the application of managerial economics to a vast assortment of practical situations. The nature of the decision process and the role economic analysis plays in that process are emphasized throughout. This revision is designed to maximize accessibility for a student audience with little or no background in economics or higher-level mathematics. The text focuses on the economics--not the mathematics--of the managerial decision process.
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About the Author
Mark Hirschey is the Anderson W. Chandler Professor of Business at the University of Kansas, where he teaches undergraduate and graduate courses in managerial economics and finance. He also is president of the Association of Financial Economists and a member of several professional organizations. Professor Hirschey has published articles for such leading academic journals as the AMERICAN ECONOMIC REVIEW, REVIEW OF ECONOMICS AND STATISTICS, JOURNAL OF BUSINESS, JOURNAL OF BUSINESS AND ECONOMIC STATISTICS, JOURNAL OF FINANCE, JOURNAL OF FINANCIAL ECONOMICS, and JOURNAL OF INDUSTRIAL ECONOMICS. He also is the author of FUNDAMENTALS OF MANAGERIAL ECONOMICS AND INVESTMENTS: ANALYSIS & BEHAVIOR, the editor of ADVANCES IN FINANCIAL ECONOMICS, and past editor of MANAGERIAL AND DECISION ECONOMICS. He earned his PhD from the University of Wisconsin-Madison.
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- PublisherSouth-Western College Pub
- Publication date2005
- ISBN 10 0324288891
- ISBN 13 9780324288896
- BindingPaperback
- LanguageEnglish
- Number of pages666
- Rating
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Fundamentals of Managerial Economics (with Economic Applications Access) (Available Titles CengageNOW)
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Fundamentals of Managerial Economics (with Economic Applications Access) (Available Titles CengageNOW)
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ISBN 13: 9780324288896
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Fundamentals of Managerial Economics (with Economic Applications Access) (Available Titles CengageNOW)
Published by
South-Western College Pub, 2005
ISBN 10: 0324288891
ISBN 13: 9780324288896
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Fundamentals of Managerial Economics (with Economic Applications Access) (Available Titles CengageNOW)
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South-Western College Pub, 2005
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Fundamentals of Managerial Economics (with Economic Applications Access) (Available Titles CengageNOW)
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ISBN 13: 9780324288896
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