Synopsis
Are you getting the most from your customers? Discover how one book could teach you how to optimize your customer relationships. In fact, it goes significantly beyond traditional thinking and approaches to CRM and customer loyalty to emphasize a key leveraging factor largely missed by most marketers thus far: Using individual customer data, on a purchasing situation or venue-specific basis, to provide the highest level of perceived value. Specifically, what information should a marketer gather from and about customers, and how to manage it, how to share it, how to apply it, customer by customer and situation by situation?
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About the Author
Michael Lowenstein, CMC, is Senior Vice President, Customer Management Center of Excellence, NOP World (www.nopworld.com). With over thirty years¿ management and consulting experience in customer and staff loyalty research, CRM, loyalty program development, customer win-back, service and channel quality, customer-driven corporate culture, HRD, and strategic marketing and planning to draw on, Lowenstein is an active international keynoter and speaker, workshop facilitator, and trainer, and he is a regular featured contributor to two customer loyalty newsletters. He also provides expert customer loyalty resource commentary to several professional CRM, marketing, customer service and HRD sites on the Internet.
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One Customer, Divisible: Linking Customer Insight to Loyalty and Advocacy Behavior
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One Customer, Divisible: Linking Customer Insight to Loyalty and Advocacy Behavior: Target, Analyze, and Prosper
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Gebundene Ausgabe. Condition: Neu. Gebraucht - Sehr gut ungelesen, sehr guter Zustand; Rechnung mit MwSt.; unused/unread, very good condition; -Are you getting the most from your customers ONE CUSTOMER DIVISIBLE, LINKING CUSTOMER INSIGT TO LOYALTY AND ADVOCACY BEHAVIOR shows you how to optimize your customer relationships.You'll explore using individual customer data, on a purchasing situation or venue-specific basis, to provide the highest level of perceived value. And you''l learn what information a marketer should gather from and about customers, how to manage it, how to share it, and how to apply it, customer by customer and situation by situation. 240 pp. Englisch. Seller Inventory # INF1000339745
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One Customer, Divisible: Linking Customer Insight to Loyalty and Advocacy Behavior: Target, Analyze, and Prosper
Seller: Che & Chandler Versandbuchhandlung, Fürstenberg OT Blumenow, Germany
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Gebundene Ausgabe. Condition: Neu. Gebraucht - Sehr gut ungelesen, sehr guter Zustand; Rechnung mit MwSt.; unused/unread, very good condition; -Are you getting the most from your customers ONE CUSTOMER DIVISIBLE, LINKING CUSTOMER INSIGT TO LOYALTY AND ADVOCACY BEHAVIOR shows you how to optimize your customer relationships.You'll explore using individual customer data, on a purchasing situation or venue-specific basis, to provide the highest level of perceived value. And you''l learn what information a marketer should gather from and about customers, how to manage it, how to share it, and how to apply it, customer by customer and situation by situation. 240 pp. Englisch. Seller Inventory # INF1000339745
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