Microeconomics

Roger A. Arnold

ISBN 10: 0324315651 ISBN 13: 9780324315653

Publisher: South Western College Publishi, 2005

A complete introduction to basic principles of microeconomics for the one-term micro half of the Principles of Economics sequence. Thorough integration of international topics, a unique active learning format, a wealth of interesting real-world applications, and a focus on the economic way of thinking are presented in an interesting and upbeat style so students can understand and appreciate the material. Fully integrated Internet features offer hands-on exercises exploring economics on-line. Outstanding exhibits and graphs strategically use color and cause/effect diagrams for maximum student accessibility and understanding. A remarkably student-friendly text with solid theoretical content.

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About the Author

Dr. Roger A. Arnold is Professor of Economics at California State University San Marcos, where his fields of specialization include general microeconomic theory and monetary theory. A widely respected authority on economic issues, Dr. Arnold is a regularly featured expert on talk radio discussing the state of the economy. He is also a proven author, who has written numerous academic articles, hundreds of newspaper columns, as well as the popular ECONOMICS: NEW WAYS OF THINKING and principles of macroeconomics supplementary text, HOW TO THINK LIKE AN ECONOMIST. Dr. Arnold has been a member of the economics faculty at California State University Northridge, University of Oklahoma, Hillsdale College, University of Nevada Las Vegas, and California State University San Marcos. He served as chair of the economics department for two years at University of Nevada Las Vegas and for seven years at California State University San Marcos. He is currently chair of the economics department at California State University San Marcos. During his tenure at UNLV he was regularly one of the top five finalists for the teacher of the year honor (in the College of Business and Economics), and in 1987 he received the best researcher of the year award. Dr. Arnold earned a B.S. in Economics in 1974 from the University of Birmingham in England and received his M.A. in 1976 and his Ph.D. in 1979 from Virginia Polytechnic Institute and State University.

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