Spreadsheet Modeling and Decision Analysis (with Microsoft PRJ 2003) - Hardcover

Ragsdale, Cliff

Hardcover

ISBN 10: 0324321775 ISBN 13: 9780324321777

Publisher: South-Western College Pub, 2004

Synopsis

Cliff Ragsdale is an innovator of the spreadsheet teaching revolution and is highly regarded in the field of management science. The 4th edition retains the elements and philosophy that has made its past editions so successful. New topics have been added as well as examples that are relevant to decision making in today's business world. This new edition of Spreadsheet Modeling and Decision Analysis provides succinct instruction in the most commonly used management science techniques and shows how these tools can be implemented using the most current version of Microsoft Excel for Windows. This text also focuses on developing both algebraic and spreadsheet modeling skills.

About this title

About the Author

Cliff Ragsdale is the Bank of America Professor, Department of Business Information Technology in the Pamplin College of Business at Virginia Tech, where he has taught since 1990. He received his Ph.D. in Management Science and Information Technology from the University of Georgia. He also holds an M.B.A. in Finance and B.A. in Psychology from the University of Central Florida. Before pursuing his Ph.D., he was supervisor of Benefit Finance & Qualified Plans at the international headquarters of Red Lobster, Inc. He has served as an information systems and statistical consultant for a variety of companies and as an expert witness in the area of spreadsheet forensics. Dr. Ragsdale's primary areas of research interest include applications of artificial intelligence, mathematical programming, and applying statistics to business problems. His research has appeared in DECISION SCIENCES, NAVAL RESEARCH LOGISTICS, OMEGA: THE INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE, COMPUTERS & OPERATIONS RESEARCH, OPERATIONS RESEARCH LETTERS, PERSONAL FINANCIAL PLANNING, and other publications. He has received both the Pamplin award for excellence in teaching and the Outstanding Doctoral Educator Award from the Pamplin College of Business Administration at Virginia Tech. Dr. Ragsdale is a Fellow of the Decision Sciences Institute and active member of DSI and INFORMS.

Review

In our opinion, Ragsdale has sufficient technical depth, including algebraic modeling, in all of the topics we teach (linear programming, decision analysis, queuing models, simulation, and forecasting). The text is well written with a wide range of problems (easy to very difficult) from a variety of applications.

[Ragsdale] has a very straightforward presentation of a difficult topic. It is readable for students and useful for professors.

Edition details

• Publisher: South-Western College Pub
• Publication date: 2004
• ISBN 10: 0324321775
• ISBN 13: 9780324321777
• Binding: Hardcover
• Language: English
• Edition number: 4
• Number of pages: 800