Operations Management: Integrated Goods and Services Approach: WITH Student CD-Rom AND Microsoft Project

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9780324360783: Operations Management: Integrated Goods and Services Approach: WITH Student CD-Rom AND Microsoft Project

This exciting new textbook provides exceptional coverage of the essential topics taught in a modern operations management course. Its highly current coverage includes contemporary and relevant service theory and applications. Appropriate manufacturing applications and theory are included where relevant. The book's modern/strategic approach addresses OM from a cross-functional perspective, which views operations as linked to all other functional areas of an organization, such as marketing and finance. The strategic approach takes into consideration the integration of technology and how it changes the way a firm operates. Recognition of this current trend is the main differentiating factor for this Collier/Evans text. The book provides equal coverage of manufacturing and services theory and applications, while placing an emphasis on the integration of the value chain.

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Evans, James R.; Collier, David
Published by South Western College Publishing
ISBN 10: 0324360789 ISBN 13: 9780324360783
New Hardcover Quantity Available: 1
International Edition
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Book Description South Western College Publishing. Hardcover. Book Condition: New. 0324360789 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU000052

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