Synopsis
Business Communication Interactive Text: Process and Product, 4th takes users through a well-developed, consistently applied process approach to communication that is combined with integrated, hands-on application of current and emerging business technologies. Readers learn a process for solving future communication problems, and how to use Internet and electronic media to deliver their message, resulting in a tangible communication strategy they can use throughout their careers. Interactive Text combines the original textbook with rich multimedia, real-time updates, exercises, self-assessment tests, note-taking tools, and much more. This combination of print and online material provides users with active learning tools and tutorials , and helps instructors shorten preparation time and improve instruction. The Interactive Text offers a complete technology teaching solution that integrates all of the media together in one seamless package ? no "assembly" is required. Business Communication Interactive Text consists of two components: a Print Companion and an Online Companion, seamlessly integrated to provide an easy-to-use teaching and learning experience. The Print Companion is a paperback textbook that includes the core content from the original textbook. All time-sensitive pedagogical features and materials at the end of chapters have been moved from the printed textbook to the Online Companion. The Online Companion provides a dedicated Web site featuring all of the core content from the Print Companion combined with integrated, interactive learning resources, self-assessment tests, note-taking features, and basic course-management tools that enable instructors to createand manage a syllabus, track learner self-assessment scores, broadcast notes to learners, and send electronic messages to learners.
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About the Author
A dedicated professional, Mary Ellen Guffey is Professor Emerita of Business from Los Angeles Pierce College. She has taught business communication and business English topics for more than thirty years and has written several market-leading, internationally acclaimed textbooks, including BUSINESS COMMUNICATION: PROCESS AND PRODUCT and ESSENTIALS OF BUSINESS COMMUNICATION. A leader in the field, Dr. Guffey partners with and mentors hundreds of business communication instructors across the country. Her newsletters have a loyal readership around the world while her workshops, articles, websites and other teaching materials help instructors with all levels of experience achieve better results in their courses.
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Freedom B/W Version: Business Communication: Process & Product
Seller: PAPER CAVALIER US, Brooklyn, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: good. A good reading copy. May contain markings or be a withdrawn library copy. Seller Inventory # 9780324403510-4