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Synopsis
Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT, 10e, INTERNATIONAL EDITION takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing, presents a managerial rather than a descriptive treatment of business marketing, and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, key concepts, and a summary to make it easy to review for tests.
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Review
" I find that each (chapter) topic is more than adequately represented in the end of chapter materials. I have various items that I can use to teach this course and for this I am extremely grateful." "Probably the biggest strength of this book is that it has no obvious 'holes'. I have been teaching business marketing for twenty years and I don find any major area that is not at least mentioned in this text."
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- PublisherSouth Western College
- Publication date2009
- ISBN 10 0324581637
- ISBN 13 9780324581638
- BindingPaperback
- Number of pages688
- Rating
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Business Marketing Management: B2B, International Edition
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Business Marketing Management: B2B
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Business Marketing Management: B2b, International Edition
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Business Marketing Management: B2B
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South-Western, Div of Thomson Learning, 2009
ISBN 10: 0324581637
ISBN 13: 9780324581638
Used
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