Entrepreneurship: Theory, Process, Practice - Hardcover

Kuratko, Donald F

Hardcover

ISBN 10: 0324598238 ISBN 13: 9780324598230

Publisher: South-Western College Publishing, 2009

Synopsis

Learn the true process of a successful entrepreneur with ENTREPRENEURSHIP: THEORY, PROCESS, AND PRACTICE, Eighth Edition! Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. Using exercises and case presentations, you can apply your own ideas and develop useful entrepreneurial skills. Cases and examples found throughout the text present the new venture creations or corporate innovations that permeate the world economy today. This book will be your guide to understanding the entrepreneurial challenges of tomorrow.

About this title

Review:

"The book is a rich, readable introduction to entrepreneurship well positioned to excite undergraduate students about entrepreneurship, help them avoid pitfalls, and successfully pursue entrepreneurial careers. The book is also a wonderful reference for students that can be on their bookshelf throughout their career to remind them of the fundamentals of entrepreneurship."

About this edition

• Publisher: South-Western College Publishing
• Publication date: 2009
• ISBN 10: 0324598238
• ISBN 13: 9780324598230
• Binding: Hardcover
• Number of pages: 544