Items related to Strategic Management

Strategic Management - Softcover

Bowman, Cliff; Asch, David C.

 
9780333387658: Strategic Management

Synopsis

This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.

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Review

'...its comprehensive treatment and structured approach is attractive to practitioners.' - Long Range Planning

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