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Strategic Public Relations ISBN 13: 9780333615454

Strategic Public Relations - Hardcover

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9780333615454: Strategic Public Relations

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Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business. Written primarily for senior executives and PR practitioners, Strategic Public Relations also serves students and young executives, covering such topics as: corporate goals and strategies; marketing communications; financial public relations; employee and local community relations; parliamentary and EU relations; building an international reputation; corporate advertising; sponsorship and media relations; communications research and corporate responsibility. All of the 16 contributors to this book, in addition to being recognised authorities in their fields, are senior practitioners. They will broaden your business horizons by showing you that corporate relations, if done properly, will lead to improved efficiency, improved competitive performance and, ultimately, to greater profit.

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  • PublisherPalgrave Macmillan
  • Publication date1995
  • ISBN 10 033361545X
  • ISBN 13 9780333615454
  • BindingHardcover
  • LanguageEnglish
  • Number of pages332
  • EditorHart Norman
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    • 2.62 out of 5 stars
      8 ratings by Goodreads

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9781349134830: Strategic Public Relations

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ISBN 10:  134913483X ISBN 13:  9781349134830
Publisher: Palgrave Macmillan, 1995
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ISBN 10: 033361545X ISBN 13: 9780333615454
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Hart, N.A. (ed)
Published by Macmillan Business, 1995
ISBN 10: 033361545X ISBN 13: 9780333615454
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780333615454. Seller Inventory # 8664245

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Hart, N.A. (ed)
Published by Macmillan Business, 1995
ISBN 10: 033361545X ISBN 13: 9780333615454
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780333615454. Seller Inventory # 8663870

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Hart, N.A. (ed)
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ISBN 10: 033361545X ISBN 13: 9780333615454
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780333615454. Seller Inventory # 8663871

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Hart, Norman A.:
Published by Palgrave Macmillan, 1995
ISBN 10: 033361545X ISBN 13: 9780333615454
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Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. Pr BIIcc 95 033361545x Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 2093665

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Published by Palgrave Macmillan, 1995
ISBN 10: 033361545X ISBN 13: 9780333615454
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Norman Hart
Published by PALGRAVE MACMILLAN LTD Feb 1995, 1995
ISBN 10: 033361545X ISBN 13: 9780333615454
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business. Written primarily for senior executives and PR practitioners, Strategic Public Relations also serves students and young executives, covering such topics as: corporate goals and strategies; marketing communications; financial public relations; employee and local community relations; parliamentary and EU relations; building an international reputation; corporate advertising; sponsorship and media relations; communications research and corporate responsibility. All of the 16 contributors to this book, in addition to being recognised authorities in their fields, are senior practitioners. They will broaden your business horizons by showing you that corporate relations, if done properly, will lead to improved efficiency, improved competitive performance and, ultimately, to greater profit. 313 pp. Englisch. Seller Inventory # 9780333615454

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