Synopsis
Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion on how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences. Drawing widely on examples from communications research literature, the authors describe the development and application of each method and the details of the steps involved, giving examples of research instruments as appropriate.
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About the Author
ANDERS HANSEN and CHRIS NEWBOLD are Lecturers in Mass Communications at the University of Leicester. RALPH NEGRINE is Senior Lecturer in Mass Communications at the University of Leicester. All three work at the internationally known and highly regarded Leicester Centre for Mass Communication Research. SIMON COTTLE is Reader in Mass Communications at Bath College of Higher Education.
ANDERS HANSEN and CHRIS NEWBOLD are Lecturers in Mass Communications at the University of Leicester. RALPH NEGRINE is Senior Lecturer in Mass Communications at the University of Leicester. All three work at the internationally known and highly regarded Leicester Centre for Mass Communication Research. SIMON COTTLE is Reader in Mass Communications at Bath College of Higher Education.
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Condition: Very Good. Provides an introduction to key research methods and approaches for the study of media and mass communications processes. This book outlines the main methods and approaches for the study of, for example, media organizations and the practices of media professionals. Num Pages: 360 pages, index. BIC Classification: JFD; JHBC; KNT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 139 x 21. Weight in Grams: 456. Clean copy. 1998. 1998th Edition. Paperback. . . . . Books ship from the US and Ireland. Seller Inventory # KEX0248372