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Synopsis
'Now Professor Malcolm McDonald and Ian Dunbar have peeled away the layers of complexity and confusion to produce a step-by- step guide through the difficult terrain of market segmentation. The value of their book to business people everywhere is that it offers the kind of practical applications needed in today's intensely competitive marketplace.'- Sir Colin Marshall, Chairman, British Airways and President, Chartered Institute of Marketing. Practitioners and students are frequently faced with a baffling array of variables when determining the difficulties of segmenting markets. Few guidelines exist to enable managers to make sense of the confusing array of data and information available to them. This book is the first of its kind to tackle these problems head on in a thoroughly practical way. Its methodology was painstakingly developed and tested on twenty blue chip companies, all of whom benefited from a new creative approach. This is a major text in an area of explosive growth in business and management and will be a must for all professionals.
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- PublisherTrans-Atlantic Pubns Inc
- Publication date1995
- ISBN 10 0333637232
- ISBN 13 9780333637234
- BindingPaperback
- LanguageEnglish
- Number of pages271
- Rating
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Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan Business)
Published by
Palgrave Macmillan 06/03/1995, 1995
ISBN 10: 0333637232
ISBN 13: 9780333637234
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Market Segmentation: A Step-By-Step Approach to Creating Profitable Market Segments
Published by
Trans-Atlantic Pubns Inc, 1995
ISBN 10: 0333637232
ISBN 13: 9780333637234
Used
Softcover
Seller: MusicMagpie, Stockport, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. 1730457931. 11/1/2024 10:45:31 AM. Seller Inventory # U9780333637234
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Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan Business)
Published by
Palgrave Macmillan 06/03/1995, 1995
ISBN 10: 0333637232
ISBN 13: 9780333637234
Used
Softcover
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780333637234
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Market Segmentation: A Step-By-Step Approach to Creating Profitable Market Segments (Macmillan business)
Published by
Trans-Atlantic Pubns Inc, 1995
ISBN 10: 0333637232
ISBN 13: 9780333637234
Used
Softcover
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M00333637232-V
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Market Segmentation: A Step-By-Step Approach to Creating Profitable Market Segments
Published by
Trans-Atlantic Pubns Inc, 1995
ISBN 10: 0333637232
ISBN 13: 9780333637234
Used
Softcover
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-I-019-02256
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Market Segmentation : A Step-by-Step Approach to Creating Profitable Market Segments
Published by
Macmillan Publishers Limited, 1995
ISBN 10: 0333637232
ISBN 13: 9780333637234
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 49699128-20
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Market Segmentation: A Step-By-Step Approach to Creating Profitable Market Segments
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780333637234. Seller Inventory # 9847106
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Market Segmentation: A Step-By-Step Approach to Creating Profitable Market Segments (Macmillan business)
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Taschenbuch. Condition: Gut. 287 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 469. Seller Inventory # 330656
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Market Segmentation: A Step-By-Step Approach to Creating Profitable Market Segments (Macmillan business)
Seller: NEPO UG, Rüsselsheim am Main, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Gut. 287 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Altersfreigabe FSK ab 0 Jahre Sprache: Englisch Gewicht in Gramm: 469. Seller Inventory # 323718
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Market Segmentation: A Step-By-Step Approach to Creating Profitable Market Segments (Macmillan business)
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Taschenbuch. Condition: Gut. Gebraucht - Gut bi - bibliotheksexemplar, rücken stark beschädigt, da signatur entfernt wurde! gestempelt, aufkleber, altersgemäßer zustand. Seller Inventory # INF1000303664
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