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Synopsis
* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.* Highly developed and well illustrated treatment of a key marketing technique* Usable by students and executives, for whom the practical, step-by-step approach is designed* Leading author team in the field
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Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan business)
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Trans-Atlantic Pubns Inc, 1995
ISBN 10: 0333637232
ISBN 13: 9780333637234
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Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan business)
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Market Segmentation: A Step-By-Step Approach to Creating Profitable Market Segments
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780333637234. Seller Inventory # 9847106
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Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan business)
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Market Segmentation: A Step-By-Step Approach to Creating Profitable Market Segments (Macmillan business)
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