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Synopsis
This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:
- Numerous exercises and examples
- Learning objectives at the beginning of each chapter and summaries at the end
- Case studies to pull together the areas so far covered
The use of spreadsheets is integrated into the text.
"synopsis" may belong to another edition of this title.
About the Author
Helen Wright is Senior Lecturer in the Department of Retailing and Marketing at the Manchester Metropolitan University.
Review
'Well structured and easy to comprehend. Succinct with excellent examples. The best book on financial aspects of marketing I have ever seen.' - Patricia Hopkins, CIM tutor, Pahh Training and Consultancy
"About this title" may belong to another edition of this title.
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Financial Aspects of Marketing (Macmillan Business)
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Paperback. Condition: Very Good. Financial Aspects of Marketing (Macmillan Business) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780333637821
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Financial Aspects of Marketing
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Palgrave Macmillan Limited, 1996
ISBN 10: 0333637828
ISBN 13: 9780333637821
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Financial Aspects of Marketing (Macmillan Business)
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Palgrave Macmillan 23/10/1996, 1996
ISBN 10: 0333637828
ISBN 13: 9780333637821
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Financial Aspects of Marketing (Macmillan Business)
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Condition: New. This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text. Num Pages: 320 pages, biography. BIC Classification: KFF; KJMV1; KJS. Category: (UU) Undergraduate. Dimension: 246 x 190 x 18. Weight in Grams: 634. . 1996. Paperback. . . . . Seller Inventory # V9780333637821
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Financial Aspects of Marketing
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Financial Aspects of Marketing
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Bloomsbury Publishing PLC, GB, 1996
ISBN 10: 0333637828
ISBN 13: 9780333637821
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Paperback. Condition: New. This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:- Numerous exercises and examples- Learning objectives at the beginning of each chapter and summaries at the end- Case studies to pull together the areas so far coveredThe use of spreadsheets is integrated into the text. Seller Inventory # LU-9780333637821
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