Items related to Marketing: an Introductory Text
This guide has been revised and adapted in response to changes in teaching and new developments in research. New sections cover topics including: relationship marketing; ethics in marketing; green marketing; total quality management; public relations; and customer care.
"synopsis" may belong to another edition of this title.
- PublisherPalgrave Macmillan
- Publication date1996
- ISBN 10 0333712412
- ISBN 13 9780333712412
- BindingPaperback
- Edition number6
- Number of pages596
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