Synopsis
In this new book the authors set out to identify, consider, and compare some of many differing theories of strategic management. From economic, psychological, and sociological perspectives the book shows how strategy is replete with a rich and diverse range of viewpoints that will lead to a better understanding of the field itself. With contributions from leading strategy researchers, practitioners andacademics Strategic Management is ideal reading for those students of business who require an interesting introduction to the emerging theoretical perspectives within this field.
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About the Author
Mark Jenkins and Veronique Ambrosini are at the Cranfield School of Management.
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Strategic Management: A Multiple Perspective Approach
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Palgrave Macmillan 13/05/2002, 2002
ISBN 10: 0333739019
ISBN 13: 9780333739013
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Strategic Management: A Multiple Perspective Approach
Published by
Palgrave Macmillan 13/05/2002, 2002
ISBN 10: 0333739019
ISBN 13: 9780333739013
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Strategic Management: A Multiple Perspective Approach Jenkins, Mark and Ambrosini, Veronique
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