Items related to Principles of Retail Management

Principles of Retail Management - Softcover

Rosemary Varley

 
9780333792971: Principles of Retail Management

Synopsis

The text seeks to offer a comprehensive, academic text on retail management, which takes a United Kingdom and European perspective on the area. It includes the newer areas of retailing, such as internet shopping, ethical and environmental issues.

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About the Author

Rosemary Varley is subject director in Marketing and Retail at University of the Arts London.

Dr Mohammed Rafiq is Reader in Retailing and Marketing in the School of Business and Economics at Loughborough University.

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