Items related to Market-driven Management: An Introduction to Marketing
Synopsis
Taking a market approach, the author challenges the traditional concept of the 4Ps and the "functional" role of marketing departments. Peppered throughout with numerous international case vignettes and examples from a range of manufacturing, service, consumer and business-to-business sectors, the text ends with 10 extensive case studies.
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Search results for Market-driven Management: An Introduction to Marketing
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Market-Driven Management: Strategic and Operational Marketing
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:0333793188. Seller Inventory # 9431316
Quantity: 1 available
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Market-driven Management
Seller: Hamelyn, Madrid, M, Spain
Seller rating 4 out of 5 stars
Condition: Como nuevo. : Este libro, titulado 'Market-driven Management: Strategic and Operational Marketing', ofrece una perspectiva orientada al mercado, desafiando el concepto tradicional de las 4P y el papel funcional de los departamentos de marketing. A través de ejemplos internacionales de diversos sectores, desde la manufactura hasta los servicios y el comercio, el texto culmina con estudios de caso extensos. Es una introducción al marketing estratégico y operativo. EAN: 9780333793183 Tipo: Libros Categoría: Negocios y Economía Título: Market-driven Management Autor: Jean-Jacques Lambin Editorial: Palgrave Macmillan Idioma: en Páginas: 768 Formato: tapa dura. Seller Inventory # Happ-2025-01-28-56e3b621
Quantity: 1 available
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Market-Driven Management: Strategic and Operational Marketing
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:0333793188. Seller Inventory # 9431315
Quantity: 1 available
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Market-driven Management: An Introduction to Marketing
Seller: LiLi - La Liberté des Livres, CANEJAN, France
Seller rating 5 out of 5 stars
Condition: fine. Le livre peut montrer des signes d'usure dus a son utilisation : des defauts esthetiques tels que des rayures, des bosses, des coins endommages ou porter des annotations, peut avoir des traces d'humidite. Certaines pieces peuvent etre manquantes. vendeur professionnel; envoi soigne dans les 24/48h. Seller Inventory # 2505020004475
Quantity: 1 available