Operations Strategy: A Value Chain Approach - Softcover

Walters, David

Softcover

ISBN 10: 0333961129 ISBN 13: 9780333961124

Publisher: Red Globe Press, 2002

Synopsis

This text is designed to be appropriate for Operations Strategy modules at both undergraduate and postgraduate level. It combines knowledge management, relationship management and advances in technology to inform the development of strategic advantage. The text adopts a value chain approach and contains a number of features to aid the learning process - chapter introductions, chapter summaries, further reading and boxed features.

About this title

About the Author

DAVID WALTERS is Professor of Marketing and Head of the Business Department in the Division of Economic and Financial Studies at Macquarie University in Sydney, Australia.
DAVID WALTERS is Professor of Marketing and Head of the Business Department in the Division of Economic and Financial Studies at Macquarie University in Sydney, Australia.

From the Back Cover

This new text is designed to cater for the needs of both undergraduate and postgraduate students taking Operations Strategy or Strategic Operations Management modules.

Adopting a value chain approach, it seeks to instruct and inform the reader on the importance of the strategic issues in operations thought and practice. The text provides an up-to-date, accessible approach to operations strategy, with a comprehensive overview of the subject area as a whole.

The text has a companion web site which contains a supporting instructors manual, which can be found at www.palgrave.com/business/walters.

Edition details

• Publisher: Red Globe Press
• Publication date: 2002
• Language: English
• ISBN 10: 0333961129
• ISBN 13: 9780333961124
• Binding: Paperback
• Number of pages: 400