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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations - Softcover
Synopsis
This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.
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About the Author
MICHAEL MORLEY is Deputy Chairman of Edelman Public Relations Worldwide. He has counselled clients of the world's largest corporations and is a highly regarded international public relations expert with four decades of experience in the US, Europe, South America, Asia Pacific, the Middle East and Africa.
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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
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How to Manage Your Global Reputation : A Guide to the Dynamics of International PR
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Palgrave Macmillan Limited, 2002
ISBN 10: 0333987772
ISBN 13: 9780333987773
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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations (Paperback or Softback)
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