Items related to Media and Audiences
Synopsis
“a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century...” European Journal of Communication
*How has the concept of 'the audience' changed over the past 50 years?
*How do audiences become producers and not just consumers of media texts?
*How are new media affecting the ways in which audiences are researched?
The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers. We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media.
"synopsis" may belong to another edition of this title.
About the Author
Virginia Nightingale is Associate Professor in the School of Communication, Design and Media at the University of Western Sydney, Australia. Her research focuses on audience theory and research practice. She is the author of " Studying Audiences: The Shock of the Real " (1996).
Karen Ross is Reader in Mass Communications at Coventry University, UK. She has published extensively in the broad area of audience identities. Her recent books include " Mapping the Margins " (2003), " Women, Politics, Media " (2002) and " Black and White Media " (1996).
"About this title" may belong to another edition of this title.
- PublisherOpen University Press
- Publication date2003
- ISBN 10 0335206921
- ISBN 13 9780335206926
- BindingHardcover
- Edition number1
- Number of pages208
- Rating
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
Media & Audiences
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Hardcover. Condition: USED_NEARFINE. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2003. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Edition 2003. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # D-005-146
Quantity: 1 available