Managing External Relations (Managing Universities and Colleges: Guides to Good Practice) - Hardcover

Hardcover

ISBN 10: 0335207901 ISBN 13: 9780335207909

Publisher: Open Univ Pr, 2001

Synopsis

Offering university administrators guidance on external relations, this book outlines specific techniques and the measurements of success. Specific chapters discuss brand management, market research, publications, advertising, the Internet, media relations, internal communications, event management, alumni relations, fundraising, organizational structure, and performance measurement. Contributors include journalists, marketing experts, and university administrators from the United States, Australia, and the United Kingdom. Distributed by Taylor & Francis. Annotation c. Book News, Inc., Portland, OR (booknews.com)

About this title

About the Author

Until recently, Frank Albrighton was Director of External Relations and Development and Julia Thomas was Director of Communications and Alumni Relations at the University of Birmingham. Their responsibilities included publications, media relations, market research, integrated marketing, public relations, lobbying campaigns, WWW, alumni relations, event management, fundraising and a graphic design service. They are now joint principals of Cameron Lloyd, a communications and marketing consultancy that specializes in the education sector, and they continue to act as consultants to the University of Birmingham.

Edition details

• Publisher: Open Univ Pr
• Publication date: 2001
• Language: English
• ISBN 10: 0335207901
• ISBN 13: 9780335207909
• Binding: Hardcover
• Number of pages: 170
• Editor: Albrighton Frank, Thomas Julia