Synopsis
This book considers the key steps in the practical application of health promotion. It starts by showing how it is first necessary to determine the needs of a population and to review the scientific evidence to justify intervening. The wide range of approaches available are considered, including:
- ..
- Motivational interviewing .
- Theatre .
- Mass media .
- Social marketing .
- Community development .
- Public policy
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About the Authors
Associate Director for Development at the National Institute for Health and Clinical Excellence
Lecturer in Health Promotion at the London School of Hygiene & Tropical Medicine
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Health Promotion Practice
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Health Promotion Practice
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ISBN 10: 0335218407
ISBN 13: 9780335218400
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Health Promotion Practice
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