Health Promotion Practice (Understanding Public Health)

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9780335218400: Health Promotion Practice (Understanding Public Health)

This book considers the key steps in the practical application of health promotion. It starts by showing how it is first necessary to determine the needs of a population and to review the scientific evidence to justify intervening. The wide range of approaches available are considered, including:

  • Motivational interviewing
  • Theatre
  • Mass media
  • Social marketing
  • Community development
  • Public policy
Finally, it discusses how to plan health promotion programmes, how to evaluate them and how to expand their impact by scaling-up the activities to larger populations.

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About the Author:

Maggie Davies is Associate Director for Development at the National Institute for Health and Clinical Excellence. Wendy Macdowall is a Lecturer in Health Promotion at the London School of Hygiene & Tropical Medicine. Chris Bonell is a Senior Lecturer in Social Science and Epidemiology in the Public and Environmental Health Research Unit at the London School of Hygiene & Tropical Medicine.

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Book Description OPEN UNIVERSITY PRESS, United Kingdom, 2007. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.This book considers the key steps in the practical application of health promotion. It starts by showing how it is first necessary to determine the needs of a population and to review the scientific evidence to justify intervening. The wide range of approaches available are considered, including: Motivational interviewing Theatre Mass media Social marketing Community development Public policyFinally, it discusses how to plan health promotion programmes, how to evaluate them and how to expand their impact by scaling-up the activities to larger populations. Bookseller Inventory # APC9780335218400

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Book Description OPEN UNIVERSITY PRESS, United Kingdom, 2007. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. This book considers the key steps in the practical application of health promotion. It starts by showing how it is first necessary to determine the needs of a population and to review the scientific evidence to justify intervening. The wide range of approaches available are considered, including: Motivational interviewing Theatre Mass media Social marketing Community development Public policyFinally, it discusses how to plan health promotion programmes, how to evaluate them and how to expand their impact by scaling-up the activities to larger populations. Bookseller Inventory # APC9780335218400

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