Synopsis
This volume illustrates and exemplifies the variety of ways in which the mass media have been researched over the past fifty or more years. It provides extracts from seminal works and relates them to developments in the field as a whole and to later works. The volume identifies the major divisions within the field, including mass society theory, the media effects tradition, political economy, the public sphere, media occupations and professionals, cultural hegemony, feminism, and "new" audience research.
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About the Author
Oliver Boyd-Barrett and Chris Newbold are both at University of Leicester.
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Approaches to Media : A Reader
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Bloomsbury Academic & Professional, 1995
ISBN 10: 0340652292
ISBN 13: 9780340652299
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Approaches to Media : A Reader
Published by
Bloomsbury Academic & Professional, 1995
ISBN 10: 0340652292
ISBN 13: 9780340652299
Used
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Approaches to Media : A Reader
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ISBN 10: 0340652292
ISBN 13: 9780340652299
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Approaches to Media : A Reader
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ISBN 13: 9780340652299
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