Approaches to Audiences: A Reader (Foundations in Media) - Hardcover

Hardcover

ISBN 10: 0340692243 ISBN 13: 9780340692240

Publisher: Hodder Education Publishers, 1998

Synopsis

Ever since Joseph Goebbels commissioned studies of mass media audiences, the behavior of audiences has been of consuming interest to politicians, practitioners, and academics alike. This book offers a comprehensive survey of contemporary academic audience research along with a brief account of its history and development. Looking at such major themes as social influences, public opinion, individual impacts and uses, children and young people, cultures of class and nation, and families and households, the book presents a group of key studies on a relevant topic, followed by a specially commissioned critical analysis written by a top expert in the field.

About this title

About the Author

Roger Dickinson, Lecturer, Center for Mass Communication Research, University of Leicester. Ramaswami Harindranath, School of Cultural Studies, University of the West of England. Olga Linne, Senior Lecturer, Center for Mass Communication Research, University of Leicester.

Edition details

• Publisher: Hodder Education Publishers
• Publication date: 1998
• Language: English
• ISBN 10: 0340692243
• ISBN 13: 9780340692240
• Binding: Hardcover
• Number of pages: 336
• Editor: Dickinson Roger, Harindranath Ramaswami, Linné Olga