Synopsis
The third in a series of internationally acclaimed readers in media and communication, 'Approaches to Audiences offers a comprehensive survey of contemporary academic research along with a brief account of its history and development . The main themes include social influences, public opinion, individual impacts and uses, children and young people, cultures of class and nation, families and households. Each of the three sections presents a group of key studies on the relevant topic, followed by a specially commissioned critical analysis written by a distinguished scholar. Audience research ranges from the study of individual impacts to wider social/global influences. Students and researchers alike will find this book an essential up to date guide to the state of the field today.
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About the Author
Olga Linne, Senior Lecturer and Postgraduate Research Tutor, both at the Centre for Mass Communication Research, University of Leicester. Ramaswami Harindranath, Lecturer, School of Cultural Studies, University of the West of England.
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Approaches to Audiences: A Reader (Foundations in Media)
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Hodder Education Publishers, 1998
ISBN 10: 0340692251
ISBN 13: 9780340692257
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