Items related to Ad Worlds: Brands, Media, Audiences (Arnold Publication)
Synopsis
Our world is defined by advertisements. They make us smoke, drink, lose weight, but things we do not need. Of course we see through them - or so we say. So how do advertisments work in today's culture? 'Ad Worlds' is a readable introduction to the ways ads are produced, transmitted and interpreted, drawing on work in cultural studies, discourse analysis and marketing. It argues that advertising is not monolithic, and illustrates the complex and unpredictable effects of ads as they travel through different worlds - the client's, the agency's, and the medium's - before ultimately reaching ours. Challenging the view of advertising as an homogenous and all-powerful institution, Greg Myers focuses on the interactions that shape an ad, its circulation, and the responses to it. With each chapter centred on an analysis of a memorable commercial, the book reveals the author's genuine enjoyment of ads, their ingenuity and excitement.
"synopsis" may belong to another edition of this title.
About the Author
Greg Myers is at Lancaster University.
Review
"This accessible introduction to the current study of advertising offers a bridge between academic cultural studies and the nuts-and-bolts investigation of the advertising process. It has great command over its mass of materials and above all communicates great enthusiasm and enjoyment of the
subject."--Andrew Wernick, Trent University, Ontario
"About this title" may belong to another edition of this title.
- PublisherBloomsbury Academic
- Publication date1998
- ISBN 10 0340700076
- ISBN 13 9780340700075
- BindingPaperback
- LanguageEnglish
- Number of pages264
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Ad Worlds: Brands, Media, Audiences (Arnold Publication)
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Ad Worlds: Brands, Media, Audiences (Arnold Publication)
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