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Synopsis
An overview of industry and commerce in society. It is designed for 16 to 19-year-old students and is available for a wide range of courses including A Level business studies and advanced business GNVQ. It contains photographs, illustrations and activities, covering every key business function - marketing, design, information technology, finance, personnel, production, management and small business, with a final chapter on business integration for international success. The case studies are drawn from a range of businesses, including Railtrack, Virgin, Unilever, The Body Shop and Guinness Plc.
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- PublisherHodder Educational
- ISBN 10 0340725435
- ISBN 13 9780340725436
- BindingPaperback
- Edition number4
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