Researching Audiences: A Practical Guide to Methods in Media Audience Analysis (Arnold Publication) - Softcover
Synopsis
How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public? And is there a link between television viewing and violent behavior? Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy, and commercial research. It will help you explore what audience members do with the media, how they make sense of the media, and how the media may influence social affairs from the micro to the macro level.
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About the Author
Kim Schroder is at Rosklide University. Kristen Drotner is at University of Southern Denmark.
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Researching Audiences
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Researching Audiences: A Practical Guide to Methods in Media Audience Analysis (Arnold Publication)
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APress, United States, New York, 2005
ISBN 10: 0340762748
ISBN 13: 9780340762745
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Paperback. Condition: Good. Need to brush up on specific SQL Server tasks, procedures, or Transact-SQL commands? Not finding what you need from SQL Server books online? Or perhaps you just want to familiarize yourself with the practical application of new T-SQL related features. SQL Server 2005 T-SQL Recipes: A Problem-Solution Approach is an ideal book, whatever your level as a database administrator or developer. This no-fluffdesk reference offers direct access to the information you need to get the job done. It covers basic T-SQL data manipulation, the use of stored procedures, triggers and UDFs, and advanced T-SQL techniques for database security and maintenance. It also provides hundreds of practical recipes that describe the utilities of features and functions, with a minimim of background theory. Additionally, this book provides how-to answers to common SQL Server T-SQL questions, conceptual overviews, and highlights of new features introduced in SQL Server 2005. It also features concise T-SQL syntax examples, and you can use the book to prepare for a SQL Server-related job interview or certification test. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR008259173
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Researching Audiences: A Practical Guide to Methods in Media Audience Analysis (Arnold Publication)
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Bloomsbury Publishing PLC, United Kingdom, 2003
ISBN 10: 0340762748
ISBN 13: 9780340762745
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Paperback. Condition: Very Good. How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public? And is there a link between television viewing and violent behaviour? Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research. It will help you explore what audience members do with the media, how they make sense of the media, and how the media may influence social affairs from the micro to the macro level. The book introduces and discusses four complementary key approaches to empirical research: Media ethnography, reception research, survey research, and experimental research. Each section presents - a full-scale presentation of a best-practice example of the approach - the key concepts used by its practitioners and an overview of its scholarly history - a comprehensive toolbox that equips students with the methodological prerequisites needed in order to embark on the kind of fieldwork often required in practice-oriented audience courses. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003061452
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