Researching Audiences: A Practical Guide to Methods in Media Audience Analysis (Arnold Publication)

5 avg rating
( 1 ratings by Goodreads )
 
9780340762745: Researching Audiences: A Practical Guide to Methods in Media Audience Analysis (Arnold Publication)

How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public? And is there a link between television viewing and violent behavior? Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy, and commercial research. It will help you explore what audience members do with the media, how they make sense of the media, and how the media may influence social affairs from the micro to the macro level.

"synopsis" may belong to another edition of this title.

About the Author:

Kim Schroder is Professor at the Centre for User-Oriented Communication Research, Roskilde University, Denmark. Kirsten Drotner is Professor at the Centre for Media Studies, University of Southern Denmark. Stephen Kline is Professor at the School of Communication, Simon Fraser University, British Columbia, Canada. Catherine Murray is Associate Professor at the School of Communication, Simon Fraser University, British Columbia, Canada.

Review:

'An enormously knowledgeable, highly detailed and well-exemplified study of the several traditions of research that have historically helped form audience studies...an exceptionally valuable book.' Particip@tions

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 58.95
US$ 22.53

Convert Currency

Shipping: US$ 3.85
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Schroder, Kim
Published by A&C Black 3PL 2003-06 (2003)
ISBN 10: 0340762748 ISBN 13: 9780340762745
New Quantity Available: 5
Print on Demand
Seller
Chiron Media
(Wallingford, United Kingdom)
Rating
[?]

Book Description A&C Black 3PL 2003-06, 2003. Book Condition: New. This item is printed on demand. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-LSI-06964451

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 22.53
Convert Currency

Add to Basket

Shipping: US$ 3.85
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Catherine Murray, Kim Schroder, Kirsten Drotner
Published by Bloomsbury Publishing PLC, United Kingdom (2003)
ISBN 10: 0340762748 ISBN 13: 9780340762745
New Paperback Quantity Available: 10
Print on Demand
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Bloomsbury Publishing PLC, United Kingdom, 2003. Paperback. Book Condition: New. New.. Language: English . Brand New Book ***** Print on Demand *****. How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public? And is there a link between television viewing and violent behaviour? Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research. It will help you explore what audience members do with the media, how they make sense of the media, and how the media may influence social affairs from the micro to the macro level. The book introduces and discusses four complementary key approaches to empirical research: Media ethnography, reception research, survey research, and experimental research. Each section presents - a full-scale presentation of a best-practice example of the approach - the key concepts used by its practitioners and an overview of its scholarly history - a comprehensive toolbox that equips students with the methodological prerequisites needed in order to embark on the kind of fieldwork often required in practice-oriented audience courses. Bookseller Inventory # AAV9780340762745

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 26.84
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Catherine Murray, Kim Schroder, Kirsten Drotner
Published by Bloomsbury Publishing PLC, United Kingdom (2003)
ISBN 10: 0340762748 ISBN 13: 9780340762745
New Paperback Quantity Available: 10
Print on Demand
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Bloomsbury Publishing PLC, United Kingdom, 2003. Paperback. Book Condition: New. New.. Language: English . Brand New Book ***** Print on Demand *****.How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public? And is there a link between television viewing and violent behaviour? Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research. It will help you explore what audience members do with the media, how they make sense of the media, and how the media may influence social affairs from the micro to the macro level. The book introduces and discusses four complementary key approaches to empirical research: Media ethnography, reception research, survey research, and experimental research. Each section presents - a full-scale presentation of a best-practice example of the approach - the key concepts used by its practitioners and an overview of its scholarly history - a comprehensive toolbox that equips students with the methodological prerequisites needed in order to embark on the kind of fieldwork often required in practice-oriented audience courses. Bookseller Inventory # AAV9780340762745

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 27.60
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Catherine Murray; Kim Schrøder; Kirsten Drotner; Steve Kline
ISBN 10: 0340762748 ISBN 13: 9780340762745
New Quantity Available: > 20
Print on Demand
Seller
BWB
(Valley Stream, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: New. This item is Print on Demand - Depending on your location, this item may ship from the US or UK. Bookseller Inventory # POD_9780340762745

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 29.24
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Schroder, Kim
Published by A&C Black 3PL (2016)
ISBN 10: 0340762748 ISBN 13: 9780340762745
New Paperback Quantity Available: 1
Print on Demand
Seller
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description A&C Black 3PL, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9780340762745_lsuk

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 29.31
Convert Currency

Add to Basket

Shipping: US$ 4.98
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Catherine Murray
Published by Bloomsbury Publishing PLC (2003)
ISBN 10: 0340762748 ISBN 13: 9780340762745
New Quantity Available: > 20
Print on Demand
Seller
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Bloomsbury Publishing PLC, 2003. PAP. Book Condition: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # LQ-9780340762745

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 23.67
Convert Currency

Add to Basket

Shipping: US$ 11.60
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Catherine Murray; Kim Schrøder; Kirsten Drotner; Steve Kline
Published by Bloomsbury Academic (2003)
ISBN 10: 0340762748 ISBN 13: 9780340762745
New Paperback First Edition Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Bloomsbury Academic, 2003. Paperback. Book Condition: New. book. Bookseller Inventory # M0340762748

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 43.79
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

8.

Catherine Murray
Published by Bloomsbury Publishing PLC (2003)
ISBN 10: 0340762748 ISBN 13: 9780340762745
New Quantity Available: > 20
Print on Demand
Seller
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description Bloomsbury Publishing PLC, 2003. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IQ-9780340762745

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 48.50
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

9.

Catherine Murray, Kim Schroder, Kirsten Drotner, Steve Kline
Published by Bloomsbury USA (2003)
ISBN 10: 0340762748 ISBN 13: 9780340762745
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Bloomsbury USA, 2003. Paperback. Book Condition: New. Bookseller Inventory # DADAX0340762748

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 51.91
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

10.

Murray, Catherine, Schrøder, Kim, Drotne
Published by Bloomsbury Academic (2017)
ISBN 10: 0340762748 ISBN 13: 9780340762745
New Paperback Quantity Available: 2
Print on Demand
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Bloomsbury Academic, 2017. Paperback. Book Condition: New. Never used! This item is printed on demand. Bookseller Inventory # P110340762748

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 54.23
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book