Understanding Consumer Behaviour in a Week (Successful Business in a Week) - Softcover

Susan Cave

 
9780340782477: Understanding Consumer Behaviour in a Week (Successful Business in a Week)
Softcover
ISBN 10: 0340782471 ISBN 13: 9780340782477
Publisher: Hodder Education

Synopsis

Understanding consumer behaviour is essential for successful marketing. Yet it is an area where information is often hard to find as well as being presented in ways which do not relate to practical needs. With the minimum amount of jargon, this book presents the fundamental principles derived from sound research. Outlines of these principles are then followed by clear advice on their practical implications. Each day a different aspect of behaviour or marketing is * Basic psychological processes of consumers and their implications * Consumers' attitudes to money * Purchasing behaviour (including pre- and post-purchase issues) * Different types of consumer * Product branding * Advertising and retailing * Negative effects of consumption

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About the Author

Sue Cave has worked as an occupational psychologist, and is presently employed in education at an associate college of the University of Kent. She is an experienced lecturer and examiner in psychology at all levels, and has published texts on environmental psychology and therapeutic approaches in psychology, as well as a range of materials for teachers.

"About this title" may belong to another edition of this title.

Publisher
Hodder Education
Language
English
ISBN 10 
0340782471
ISBN 13 
9780340782477
Binding
Paperback