This outstanding Business Studies textbook has been updated to ensure that it continues to meet the exact requirements of all AS level Business Studies students. It is simply the best Business Studies textbook on the market. Two colour and extensively illustrated with lively new photographs
and images, the book follows a clear and coherent structure, with key terms highlighted throughout. It is accompanied by the Business Studies Teacher's Book ( 0340811137).Key features of each unit:-In Business: over 150 updated mini case studies, taken from today's business world-Issues for Analysis
emphasise the key issues raised in each unit-An Evaluation summarises each unit, placing it in the context of Business Studies-The Workbook at the end of each unit provides AS level student tasks, showing exactly what level the student should be working to. The Workbook includes updated data
response and case study questions, for use as homework or classroom exercises.
"synopsis" may belong to another edition of this title.
About the Author:
Ian Marcouse spent 6 years in advertising before switching into teaching. For many years he ran parallel careers as teacher and marketing consultant. Then a successful textbook led to an involvement with the Cambridge exam board, from which he became Chief Examiner for AEB (now AQA) Business
Studies A Level. In addition to writing, examining and teaching, Ian edits Business Review magazine, is a consultant to QCA and the BBC Knowledge TV channel and runs his own training and conference business A-Z Business Training.
"About this title" may belong to another edition of this title.
- PublisherHodder Arnold
- Publication date2003
- ISBN 10 0340811129
- ISBN 13 9780340811122
- BindingPaperback
- Edition number2
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