Items related to Great Business Letters in a Week
Synopsis
This book shows how to apply the pioneering idea of relationship writing- creating approachable letters that build a bond with the customer. It looks at: Starting, structuring and ending letters Direct mail- avoiding the common pitfalls Service letters- making them warm and approachable Information letters- making them clear Difficult to write letters- making them easier This book has been fully revised and brought up-to-date for the 2002 series relaunch
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About the Author
Steve Morris is an author and Management Consultant. He is Director of The Burton Morris Consultancy, an agency which has pioneered the new approach of relationship writing for businesses. He spcialises in helping organisations improve their teamwork and communications. Graham Willcocks is an experienced author and trainer on management, communication and interpersonal skills and runs successful workshops for managers and top management teams. He is Director of Wesley House Consultants.
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- PublisherHodder & Stoughton
- ISBN 10 034084941X
- ISBN 13 9780340849415
- BindingPaperback
- Edition number2
- Number of pages96
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Great Business Letters in a week 2nd edition (IAW)
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Great Business Letters in a week 2nd edition (IAW)
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