Synopsis
Although there are many books on the market about how to write effective marketing copy, there are very few specifically tailored to writing copy for the web, which is a totally different skill. Writing for the Internet presents many new problems, such as interactivity, shorter reading attention span, potential global audiences, and search engine robots. This is not just a book on met-tagging but on the range of copy skills required to ensure the website reaches its full potential.
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About the Author
Nigel Temple is an independent management consultant, trainer and public speaker. He holds an honours degree in marketing and was a professional copywriter for three years. He is a Course Director and Registered Consultant with a Chartered Institute of Marketing (CIM) for whom he has led numerous internet marketing seminars.
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