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Synopsis
Powerful marketing campaigns are based on original thinking and creative planning. TEACH YOURSELF MARKETING concentrates on the engine which drives successful marketing - imagination. Revealing many profitable tips and secrets to help you target, brand and sell your enterprise whilst generating provocative publicity, this book will keep you three steps ahead of the competition. TEACH YOURSELF MARKETING: - covers the key marketing areas of sales, advertising, PR and branding - concentrates on the dynamic, imaginative side of marketing - is easy to follow with useful activities and exercises - includes a comprehensive "jargon buster" section - is suitable for anyone working in or studying marketing. Completely up to date for the competitive world of contemporary marketing TEACH YOURSELF MARKETING is indispensable for anyone who wants their business and career to succeed and continue to breed success.
"synopsis" may belong to another edition of this title.
About the Author
J. Jonathan Gabay is an award-winning copywriter, course director at the Chartered Institute of Marketing, the world's biggest marketing training organisation, and director of a creative marketing consultancy firm.
Review
"an excellent introduction" -- Marketing Direct 20030801
"About this title" may belong to another edition of this title.
- PublisherTeach Yourself
- Publication date2003
- ISBN 10 0340859466
- ISBN 13 9780340859469
- BindingPaperback
- Number of pages192
- Rating
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