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Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture - Softcover

 
9780340960813: Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture
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About the Author:
Taylor Clark is a graduate of Dartmouth College and a Pacific Northwest native. He is a contributing writer and former staff writer for Portand, Oregon's acclaimed alternative weekly Willamette Week.
From Publishers Weekly:
There's a double shot of skepticism in this account of Starbucks' ascendancy as a permanent fixture in the global landscape written by Clark, a Portland-based journalist, who's been mulling over Starbucks ever since the coffeehouse chain opened three branches in his small Oregon hometown. His coverage begins with a Seattle trio who set out to emulate the high-quality coffee of the California-based Peet's chain, before Howard Schultz took over the company and laid plans for its massive expansion. While Clark grudgingly admires Starbucks' ability to repackage coffee as beverage entertainment for a hyperprosperous society in search of emotional soothing, there's a lot he doesn't like about the company. He's convinced that Starbucks diminishes the world's diversity by ruthlessly outmaneuvering local competition on a global scale, and dubs the baristas' work as a textbook McJob. Even the quality of the coffee, he says, has gone downhill. Though Clark loses some of his focus by trying to rope in so many arguments against Starbucks, overall, his dubious perspective on one of the modern world's most ubiquitous icons is just frothy enough to prove entertaining. (Nov. 5)
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  • PublisherSceptre
  • Publication date2008
  • ISBN 10 0340960817
  • ISBN 13 9780340960813
  • BindingPaperback
  • Number of pages304
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9780316014038: Starbucked: A Double Tall Tale of Caffeine, Commerce, and Culture

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ISBN 10:  0316014036 ISBN 13:  9780316014038
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