This I Know: Marketing Lessons from Under the Influence - Softcover

Terry O'Reilly

  • 4.43 out of 5 stars
    713 ratings by Goodreads
 
9780345810373: This I Know: Marketing Lessons from Under the Influence
Softcover
ISBN 10: 0345810376 ISBN 13: 9780345810373
Publisher: Vintage Books Canada, 2019

Synopsis

Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know.Following his bestselling Age of Persuasion , O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.

"synopsis" may belong to another edition of this title.

Publisher
Vintage Books Canada
Publication date
2019
Language
English
ISBN 10 
0345810376
ISBN 13 
9780345810373
Binding
Paperback
Number of pages
304
Rating
  • 4.43 out of 5 stars
    713 ratings by Goodreads

Other Popular Editions of the Same Title

9780345810366: This I Know: Marketing Lessons from Under the Influence

Featured Edition

ISBN 10:  0345810368 ISBN 13:  9780345810366
Publisher: Knopf Canada, 2017
Hardcover