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For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.
Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan
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Book Description Paperback. Condition: new. Paperback. "The Tipping Point" is the biography of an idea, and the idea is quite simple: that many of the problems we face - from murder to teenage delinquency to traffic jams - behave like epidemics. They aren't linear phenomena in the sense that they steadily and predictably change according to the level of effort brought to bear against them. They are capable of sudden and dramatic changes in direction. Years of well-intentioned intervention may have no impact at all, yet the right intervention - at just the right time - can start a cascade of change. Many of the social ills that face us today, in other words, are as inherently volatile as the epidemics that periodically sweep through the human population: little things can cause them to "tip" at any time and if we want to understand how to confront and solve them we have to understand what those "tipping points" are. In this study, Malcolm Gladwell explores the ramifications of this. Not simply for politicians and policy-makers, his method provides a way of viewing everyday experience and seeking to enable us to develop strategies for everything from raising a child to running a company. The biography of a simple idea. It is that many of the problems we face - from crime to teenage delinquency to traffic jams - behave like epidemics. They are capable of sudden and dramatic changes in direction. Years of intervention may have no impact at all, yet the right intervention - at just the right time - can start a cascade of change. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780349113463
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