Unspeak is language as a weapon. Every day, we are bombarded with those apparently simple words or phrases that actually conceal darker meanings. 'Climate change' is less threatening than 'global warming'; we say 'ethnic cleansing' when we mean mass murder. As we absorb and repeat Unspeak we are accepting the messages that politicians, businessmen and military agencies wish us to believe. Operation Iraqi Freedom did more than put a positive spin on the American war with Iraq; it gave the invasion such a likeable name that the American news networks quickly adopted it as their tagline for reporting on the war. By repackaging the language we use to describe international affairs or domestic politics, Unspeak tries to make controversial issues unspeakable and, therefore, unquestionable. In this thought-provoking and important book, Steven Poole traces the globalizing wave of modern Unspeak from culture wars to the culture of war and reveals how everyday words are changing the way we think.
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Steven Poole reviews and writes on literature and culture for the GUARDIAN. He is the author of TRIGGER HAPPY, a critically acclaimed study of the aesthetics and culture of videogames.
Politicians are held in such low esteem these days that most people assume they are lying or twisting the truth until proven otherwise. Now, as if to confirm that bit of popular wisdom, Guardian contributor Poole (Trigger Happy: Videogames and the Entertainment Revolution), addresses "unspeak," his term for politically loaded language in which a sound bite implies an entire unspoken political argument. With ample outrage and barbed wit, Poole unpacks some of the most prevalent—and politically charged—expressions animating today's political and media discourse, from "intelligent design" to "global warming," "collateral damage" to the "war on terror." His targets are staples of liberal complaint against current ideology, with much of the book—and his contempt—devoted to disentangling the propaganda that has been marshaled on behalf of the "war on terror" and the war in Iraq. Poole's goal is not only to shed light on how politicians manipulate language to justify their actions but also to shame the media into rejecting the official line rather than parroting government talking points. This book takes no word at face value, which will anger some and enlighten others, just as a book of social and linguistic commentary should. (May)
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