Items related to Niche
Synopsis
As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche. Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed. Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net.
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About the Author
James Harkin is the author of Cyburbia and writes regularly for the Guardian and the Financial Times.
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Search results for Niche
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Niche : The Missing Middle and Why Business Needs to Specialise to Survive
Published by
Little, Brown Book Group Limited, 2012
ISBN 10: 0349123004
ISBN 13: 9780349123004
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 41665821-75
Quantity: 1 available
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Niche: The missing middle and why business needs to specialise to survive
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Seller Inventory # wbs3640630935
Quantity: 1 available
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Niche: The missing middle and why business needs to specialise to survive
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR006062808
Quantity: 2 available
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Niche: The missing middle and why business needs to specialise to survive
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Fine. Seller Inventory # GOR010524330
Quantity: 1 available
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Niche: The missing middle and why business needs to specialise to survive
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780349123004
Quantity: 1 available
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Niche
Seller: Books From California, Simi Valley, CA, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Seller Inventory # mon0003842607
Quantity: 1 available
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Niche: The missing middle and why business needs to specialise to survive
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780349123004
Quantity: 1 available
Stock Image
Niche : The Missing Middle and Why Business Needs to Specialise to Survive
Published by
Little, Brown Book Group Limited, 2012
ISBN 10: 0349123004
ISBN 13: 9780349123004
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP75935310
Quantity: 1 available
Stock Image
Niche : The Missing Middle and Why Business Needs to Specialise to Survive
Published by
Little, Brown Book Group Limited, 2012
ISBN 10: 0349123004
ISBN 13: 9780349123004
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP78903029
Quantity: 1 available
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Niche (Paperback)
Published by
Little, Brown Book Group, London, 2012
ISBN 10: 0349123004
ISBN 13: 9780349123004
New
Paperback
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche.Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed. Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net. Niche is an eye-opening analysis of why big business has failed to sell to the mainstream, in the tradition of Chris Anderson's The Long Tail Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780349123004
Quantity: 1 available