Promote Yourself: The new rules for building an outstanding career - Softcover

Schawbel, Dan

Softcover

ISBN 10: 0349401969 ISBN 13: 9780349401966

Publisher: Piatkus, 2013

Synopsis

"Dan will show you how to communicate your unique contribution, so that you make yourself indispensable." - From the Foreword by Marcus Buckingham, New York Times bestselling author of Now, Discover Your Strengths.
How people perceive you has always been critical to a successful career. Now add in the internet, social media, and the unrelenting hum of 24/7 business, and the ability to brand and promote yourself effectively becomes absolutely essential for young professionals to land the job, earn the raise, or get that much deserved promotion. It is only with the ability to promote yourself that managers and executives can see Gen Y workers as invaluable employees, game-changing managers, or the people whose names are synonymous with success.

So, how do they stand out and get ahead?

Drawing on proprietary research and countless interviews with the most dynamic professionals in business today, career guru and founder of Millennial Branding Dan Schawbel takes readers through his step-by-step process of creating unique personal brands and leveraging them to maximum advantage. By basing these brands on the rock-solid foundation of hard, soft, and online skills that are essential to get the job done right and by knowing exactly what managers value, Schawbel provides every reader with the unique skills and message that they'll need to get ahead today and for the rest of their careers.

The subtle and amazingly effective art of self-promotion is the razor-thin difference between success and failure. Dan Schawbel's Promote Yourself: The New Art of Getting Ahead is the definitive book on the new rules for building an outstanding career.

Promote Yourself contains:

• A 360 degree view of the 21st century workplace and how to navigate it successfully.
• Over 75 interviews with executives, managers and millennial employees from the most prestigious companies in the world including American Express, Ernst & Young, PepsiCo, Google, GE, LinkedIn, Fox News, Cisco, Aflac, State Street, Mattel, Adidas, Pandora, The New York Times, Tyson Foods, and more.
• An exclusive research study in partnership with American Express revealing the top 10 attributes managers are looking for when promoting and more.
• Cutting edge advice on how to create your own career path, turn your passion into a new position and become a successful intrapreneur at your company.

About this title

About the Author

Dan Schawbel, recognized as a "personal branding guru" by The New York Times, is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the author of the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future, now in 13 languages. His second book, Promote Yourself: The New Art of Getting Ahead, will be released in 2013 by St. Martin's Press. Dan is a columnist at both TIME and FORBES, and has been featured in over 1,000 media outlets, such as Wired Magazine, PBS Nightly Business Report, and ELLE Magazine. He's spoken at Google, NBC Universal, McGraw-Hill, Harvard Business School, MIT, Time Warner, IBM, and CitiGroup. Dan was named to the Inc. Magazine 30 Under 30 List in 2010, the Forbes Magazine 30 Under 30 List in 2012, and BusinessWeek cites him as someone entrepreneurs should follow on Twitter.

Review

Praise for Promote Yourself: The New Art of Getting Ahead

"This is a book about freedom. The freedom to chart your own path, make your own ruckus and stand up and say to the world, ‘Here, I made this.’"
--Seth Godin, New York Times bestseller and author of The Icarus Deception

"Dan will show you how to communicate your unique contribution, so that you make yourself indispensable."
--Marcus Buckingham, New York Times bestselling author of Now, Discover Your Strengths

"If you’re just standing around waiting and hoping for the boss to notice you, I’ve got bad news: It’s probably not going to happen. High-performing leaders are attracted to activity. You’ve got to get moving! In Promote Yourself, Dan Schawbel shows you what to do to get noticed—and get promoted—inside the company you’re already with."
--Dave Ramsey, New York Times bestseller and nationally syndicated radio host

"Promote Yourself is a tactical and practical guide to navigate the new world of work. It will inspire you to create your own career path and control your own destiny."
--Guy Kawasaki, former chief evangelist of Apple, New York Times Bestselling author of Enchantment and APE

"Schawbel's book is a game-changer for any employee who is looking to get ahead at work. It reveals the skills and strategies that will turn you into a future leader."
--Stephen R. Covey, New York Times bestseller and author of The 7 Habits of Highly Effective People and The 3rd Alternative

"In this remarkable book, Schawbel gives you all the resources, advice and inspiration you need to take charge of your own career and get ahead at work. Read Promote Yourself if you want to achieve your dreams and have fun doing it."
--Jack Canfield, Co-creator of the New York Times bestselling Chicken Soup for the Soul® series and The Success Principles

"Promote Yourself will motivate you to make a positive difference in your own career.”
--Patti Stanger, star of Bravo TV's The Millionaire Matchmaker

"Packed with research, real-life examples, and practical, concrete suggestions for action, Promote Yourself is an invaluable guide for anyone considering how to succeed better inside—and outside—of work."
--Gretchen Rubin, #1 New York Times bestseller of The Happiness Project and Happier at Home

"Most career self-help books are written by pretenders for pretenders. Dan Schawbel's Promote Yourself is the opposite. Keen, insightful and written by a realist and for the talented."
--David D'Alessandro, bestselling author of Career Warfare and Former CEO of John Hancock

"Promote Yourself is a very engaging and extremely thought provoking read. The topic is both timely and highly relevant, and Dan sets the foundation with the facts and stories, distilled with both actionable and practical insights. I learned a lot from it and so will you!"
--Brad Smith, CEO of Intuit

"Schawbel's book contains valuable, not so obvious insights to getting ahead in making your mark in today’s competitive workplace. The book is based on Dan's solid research, provides sound advice and just might be one of your most valuable reads."
--Michael Feuer, Founder of OfficeMax

“Schawbel will help you navigate the new workplace with ease and give you all the tools you need in order to stand out at work and get promoted faster than your peers!”
--Barbara Corcoran, Founder of The Corcoran Group, investor/shark on ABC’s Shark Tank, and author of Shark Tales

"Promote Yourself is a fascinating read and also a practical guide, for anyone entering the job force. Right on! Thank you Dan for giving us inspiration, and a solid blueprint for building a successful career."

--Richard Thalheimer, founder and former CEO of The Sharper Image

Praise for Me 2.0: 4 Steps to Building Your Future

“Packed with useful tips, Me 2.0 can help anyone sharpen his or her personal brand.”
--Daniel H. Pink, New York Times bestselling author of Drive 

“This book offers a comprehensive guide for leveraging the big three social media features: LinkedIn, Facebook and Twitter. In this easy-to-read book, Schawbel offers a variety of branding techniques and tools to maximize job search success. This is a must-read for those who want to create a powerful persona that truly separates them from the competition amidst the war for talent.”
--Washington Post (ummer Reading List For Business Leaders)

"There is a path in this book. It leads through reality all the way to truth. In this landmark book, Dan Schawbel reveals how you can and must be your own brand.  It will be your most powerful marketing weapon--if you do it right. And in these pages are the keys to doing it right."
--Jay Conrad Levinson, father of guerilla marketing and author of the "Guerilla Marketing" series

"With Me 2.0, Dan Schawbel has done something remarkable, turning the subtle art of personal branding in to a set of systematic and easily implementable strategies for success."
--Robert B. Cialdini, coauthor, Yes! 50 Scientifically Proven Ways to be Persuasive

“The business world is changing and what Dan Schawbel has captured in this book is the pulse of the changing branding market.”
--Gary Vaynerchuk, bestselling author of Crush It

"College students, get this book and conquer the new digital recruiting landscape.”
--Keith Ferrazzi, bestselling author of Never Eat Alone

“It contains practical ways of harnessing online tools to professional advantage.”
--The Financial Times

“You can read it cover to cover for a comprehensive guide to branding in this social media age or you can simply access the section you need in the moment.” 
--FoxBusiness.com

“Me 2.0 is an easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card.”
--Entrepreneur

“Me 2.0 is an instruction manual for developing your personal brand and then leveraging that brand to command your career.”
--The New York Post

“Me 2.0 provides a comprehensive crash course on personal branding that includes easy to understand tips and strategies, expert quotes, and even a personal branding toolkit.”
--Fast Company

“A very detailed and comprehensive guide to employing a full arsenal of mostly online tools - including social networking - to develop a public persona that will enable you to be the go-to person for your area of expertise.”
--Miami Herald

Edition details

• Publisher: Piatkus
• Publication date: 2013
• ISBN 10: 0349401969
• ISBN 13: 9780349401966
• Binding: Paperback
• Language: English
• Number of pages: 272