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International Marketing - Softcover

 
9780357445129: International Marketing
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  • PublisherCengage Learning
  • Publication date2022
  • ISBN 10 0357445120
  • ISBN 13 9780357445129
  • BindingPaperback
  • Number of pages720
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Czinkota, Michael R.; Ronkainen, Ilkka A.; Cui, Annie
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Book Description Paperback. Condition: new. Paperback. Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing text -- Czinkota/Ronkainen/Cui's INTERNATIONAL MARKETING, 11E. This innovative resource offers cutting-edge international marketing strategies and guidelines using the latest examples. You explore the range of international marketing topics, from start-up operations and new market entry considerations to key international issues confronting today's giant global marketers. Updates address international e-commerce and technology as well as the impact of culture and government on marketing throughout the world. Case studies highlight the latest marketing practices in real organizations, while Internet exercises focus on online opportunities. This in-depth coverage prepares you for success in today's international business world, whether you are an upcoming international marketer or practicing executive. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780357445129

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