Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance.
The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.
"synopsis" may belong to another edition of this title.
Kayhan Tajeddini is Professor of Strategic Management at Sheffield Hallam University, UK.
Vanessa Ratten is Associate Professor of Entrepreneurship and Innovation at La Trobe Business School, La Trobe University, Australia.
Thorsten Merkle is Professor at the University of Applied Sciences of the Grisons FHGR, Switzerland.
"This carefully edited book examines details and effects of digitalisation on the tourism and hospitality industry from a number of perspectives. The authors of the chapters, each in their own way, allow the reader to understand the implications of Tourism 4.0 on business strategy as well as on the industry as a whole." ― Professor Michael Ottenbacher, Kansas State University
"This book, edited by Ratten, Tajeddini and Merkle provides an excellent insight into the digital transformation impacting the tourism and hospitality industries. It helps businesses and individuals understand the disruptive forces in play, the need for innovation, and how to keep ahead of the curve." ― Dipra Jha, Director of Global Engagement and Associate Professor of Practice, Hospitality, Restaurant and Tourism Management, University of Nebraska - Lincoln
"The Fourth Industrial Revolution blurring physics, biology, information and communication technologies into new collective cyber-physical systems brings unraveled challenges to business and society. This book showing how to turn these challenges into strategic opportunities in the context of hospitality and tourism organizations thriving at the forefront on customer value creation is a "must have" for current and aspiring managers. It adopts an eclectic approach to current issues emerging with innovation and technological advancements, while rooting the theoretical reflection deeply into classical strategic management framework developed by Michael Porter. This book provides a unique forward-looking overview of what it takes to strategize, improve organizational performance and sustain competitive advantage by revolutionizing the business boundaries. Get it now!" ― Evelina Gillard, Senior Lecturer at César Ritz Colleges, Switzerland and University of Derby, UK
"Digital technologies have significant impact on the tourism and hospitality industries since they fundamentally change the traditional roles of service providers and guests. For both practice and academia, this book is an excellent navigator since it allows identifying and using the opportunities arising. Students will benefit from the book since it helps them build a broad understanding of the challenges at hand, allowing them to take on a leading role as agents of change in their future positions." ― Andreas Deuber, Director Institute for Tourism and Leisure, HTW Chur
"About this title" may belong to another edition of this title.
Shipping:
US$ 2.64
Within U.S.A.
Shipping:
FREE
Within U.S.A.
Seller: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condition: NEW. 1. Brand new item, never opened! Ship within 24hrs. APO/FPO addresses supported. Seller Inventory # 036715000X-9-1
Quantity: 1 available
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: NEW. Seller Inventory # 35855940-n
Quantity: 5 available
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condition: NEW. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # DB-9780367150006
Quantity: 3 available
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: USED_ASNEW. Unread book in perfect condition. Seller Inventory # 35855940
Quantity: 5 available
Seller: Books Unplugged, Amherst, NY, U.S.A.
Condition: USED_GOOD. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 0.75. Seller Inventory # bk036715000Xxvz189zvxgdd
Quantity: 1 available
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Condition: USED_VERYGOOD. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.75. Seller Inventory # 036715000X-2-3
Quantity: 1 available
Seller: Book Deals, Tucson, AZ, U.S.A.
Condition: USED_FINE. Like New condition. Great condition, but not exactly fully crisp. The book may have been opened and read, but there are no defects to the book, jacket or pages. 0.75. Seller Inventory # 353-036715000X-lkn
Quantity: 1 available
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
PAP. Condition: NEW. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # DB-9780367150006
Quantity: 3 available
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Paperback or Softback. Condition: NEW. Tourism, Hospitality and Digital Transformation: Strategic Management Aspects 0.8. Book. Seller Inventory # BBS-9780367150006
Quantity: 5 available
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Condition: NEW. Seller Inventory # ABLIING23Feb2215580142236
Quantity: Over 20 available