Tourism, Hospitality and Digital Transformation: Strategic Management Aspects (Innovation and Technology Horizons) - Softcover

Softcover

ISBN 10: 036715000X ISBN 13: 9780367150006

Publisher: Routledge, 2019

Synopsis

Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance.

The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.

About this title

About the Author:

Kayhan Tajeddini is Professor of Strategic Management at Sheffield Hallam University, UK.

Vanessa Ratten is Associate Professor of Entrepreneurship and Innovation at La Trobe Business School, La Trobe University, Australia.

Thorsten Merkle is Professor at the University of Applied Sciences of the Grisons FHGR, Switzerland.

Review:

"This carefully edited book examines details and effects of digitalisation on the tourism and hospitality industry from a number of perspectives. The authors of the chapters, each in their own way, allow the reader to understand the implications of Tourism 4.0 on business strategy as well as on the industry as a whole." ― Professor Michael Ottenbacher, Kansas State University

"This book, edited by Ratten, Tajeddini and Merkle provides an excellent insight into the digital transformation impacting the tourism and hospitality industries. It helps businesses and individuals understand the disruptive forces in play, the need for innovation, and how to keep ahead of the curve." ― Dipra Jha, Director of Global Engagement and Associate Professor of Practice, Hospitality, Restaurant and Tourism Management, University of Nebraska - Lincoln

"The Fourth Industrial Revolution blurring physics, biology, information and communication technologies into new collective cyber-physical systems brings unraveled challenges to business and society. This book showing how to turn these challenges into strategic opportunities in the context of hospitality and tourism organizations thriving at the forefront on customer value creation is a "must have" for current and aspiring managers. It adopts an eclectic approach to current issues emerging with innovation and technological advancements, while rooting the theoretical reflection deeply into classical strategic management framework developed by Michael Porter. This book provides a unique forward-looking overview of what it takes to strategize, improve organizational performance and sustain competitive advantage by revolutionizing the business boundaries. Get it now!" ― Evelina Gillard, Senior Lecturer at César Ritz Colleges, Switzerland and University of Derby, UK

"Digital technologies have significant impact on the tourism and hospitality industries since they fundamentally change the traditional roles of service providers and guests. For both practice and academia, this book is an excellent navigator since it allows identifying and using the opportunities arising. Students will benefit from the book since it helps them build a broad understanding of the challenges at hand, allowing them to take on a leading role as agents of change in their future positions." ― Andreas Deuber, Director Institute for Tourism and Leisure, HTW Chur

About this edition

• Publisher: Routledge
• Publication date: 2019
• ISBN 10: 036715000X
• ISBN 13: 9780367150006
• Binding: Paperback
• Edition number: 1
• Number of pages: 228
• Editor: Tajeddini Kayhan, Ratten Vanessa, Merkle Thorsten