The Organisation of Tomorrow presents a new model of doing business and explains how big data analytics, blockchain and artificial intelligence force us to rethink existing business models and develop organisations that will be ready for human-machine interactions. It also asks us to consider the impacts of these emerging information technologies on people and society.
Big data analytics empowers consumers and employees. This can result in an open strategy and a better understanding of the changing environment. Blockchain enables peer-to-peer collaboration and trustless interactions governed by cryptography and smart contracts. Meanwhile, artificial intelligence allows for new and different levels of intensity and involvement among human and artificial actors. With that, new modes of organising are emerging: where technology facilitates collaboration between stakeholders; and where human-to-human interactions are increasingly replaced with human-to-machine and even machine-to-machine interactions. This book offers dozens of examples of industry leaders such as Walmart, Telstra, Alibaba, Microsoft and T-Mobile, before presenting the D2 + A2 model – a new model to help organisations datafy their business, distribute their data, analyse it for insights and automate processes and customer touchpoints to be ready for the data-driven and exponentially-changing society that is upon us
This book offers governments, professional services, manufacturing, finance, retail and other industries a clear approach for how to develop products and services that are ready for the twenty-first century. It is a must-read for every organisation that wants to remain competitive in our fast-changing world.
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This book is the result of my PhD, which I undertook at the University of Technology Sydney from 2016 to 2019. Undertaking a PhD is a journey and turning my academic thesis into a, hopefully, an easily digestible book turned out to be a journey in itself. The objective of this book is to help organisations prepare for the exponential times we live in. Organisations that want to remain competitive in a changing environment, need to anticipate shifting behaviours of stakeholders and technologies. This book offers organisations a blueprint for how to adapt to these rapidly changing times by introducing a new model, the D2 + A2 model. This model, based on years of research, offers organisations a new approach to turn their existing organisation into a data business. It will help organisations to be ready for the data-driven and exponentially-changing society that is upon us.
Dr Mark van Rijmenam is Founder of Datafloq and Imagjn. He is a highly sought-after international speaker, a big data, blockchain and AI strategist and author of three management books.
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