Project Marketing - Softcover

Phadtare, Milind Trivikram

Softcover

ISBN 10: 0367350912 ISBN 13: 9780367350918

Publisher: Routledge India, 2022

Synopsis

This book is a comprehensive and practical guide to project marketing – a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings.

The volume:

• Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.

• Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts.

• Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting/subcontracting firms to realize better pricing and project profitability.

An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like.

About this title

About the Author

Milind Trivikram Phadtare is Senior Professor, National Institute of Construction Management and Research (NICMAR), Pune, India.

Edition details

• Publisher: Routledge India
• Publication date: 2022
• Language: English
• ISBN 10: 0367350912
• ISBN 13: 9780367350918
• Binding: Paperback
• Edition number: 1
• Number of pages: 116