Items related to Essentials of Pricing Analytics (Mastering Business...
Essentials of Pricing Analytics (Mastering Business Analytics) - Softcover
Book 3 of 7: Mastering Business Analytics
Synopsis
This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and solving a wide range of pricing problems.
Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price–response functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations.
This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximise profits.
Online resources for instructors include Excel templates and PowerPoint slides for each chapter.
"synopsis" may belong to another edition of this title.
About the Author
Erik Haugom is Professor in Business Administration at Inland Norway University of Applied Sciences, Norway.
"About this title" may belong to another edition of this title.
Search results for Essentials of Pricing Analytics (Mastering Business...
Stock Image
Essentials of Pricing Analytics (Mastering Business Analytics)
Seller: HPB-Emerald, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_479594965
Stock Image
Essentials of Pricing Analytics (Mastering Business Analytics)
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: New. 1. The item is brand new, never used or read. It's in perfect condition and may include supplements and/or access codes or come shrink-wrapped. Seller Inventory # 0367363232-9-1
Stock Image
Essentials of Pricing Analytics (Mastering Business Analytics)
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_448371551
Stock Image
Essentials of Pricing Analytics: Tools and Implementation with Excel (Mastering Business Analytics)
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR011854491
Buy Used
US$ 65.44
US$ 7.58 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Seller Image
Essentials of Pricing Analytics
Published by
Taylor & Francis Ltd Nov 2020, 2020
ISBN 10: 0367363232
ISBN 13: 9780367363239
New
Taschenbuch
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firmand a toolbox for implementing and solving a wide range of pricing problems.Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price-response functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations.This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximise profits.Online resources for instructors include Excel templates and PowerPoint slides for each chapter. 280 pp. Englisch. Seller Inventory # 9780367363239
Buy New
US$ 67.20
US$ 26.65 shipping
Ships from Germany to U.S.A.
Ships from Germany to U.S.A.
Quantity: 2 available
Stock Image
Essentials of Pricing Analytics (Mastering Business Analytics)
Published by
Routledge, 2020
ISBN 10: 0367363232
ISBN 13: 9780367363239
New
Soft cover
First Edition
Seller: UNSW Bookshop, Sydney, NSW, Australia
Seller rating 5 out of 5 stars
Soft cover. Condition: New. 1st Edition. Seller Inventory # ABE-1779249678805
Buy New
US$ 66.52
US$ 34.70 shipping
Ships from Australia to U.S.A.
Ships from Australia to U.S.A.
Quantity: 3 available
Stock Image
Essentials of Pricing Analytics
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. pp. 290. Seller Inventory # 26384569883
Stock Image
Essentials of Pricing Analytics: Tools and Implementation With Excel
Seller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Brand New. 280 pages. 9.25x6.50x0.50 inches. In Stock. Seller Inventory # 0367363232
Buy New
US$ 109.25
US$ 16.92 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Essentials of Pricing Analytics
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 4 out of 5 stars
Condition: New. pp. 290. Seller Inventory # 379301316
Buy New
US$ 118.18
US$ 8.80 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Seller Image
Essentials of Pricing Analytics : Tools and Implementation with Excel
Print on DemandSeller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firmand a toolbox for implementing and solving a wide range of pricing problems.Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price-response functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations.This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximise profits.Online resources for instructors include Excel templates and PowerPoint slides for each chapter. Seller Inventory # 9780367363239
Buy New
US$ 67.20
US$ 72.58 shipping
Ships from Germany to U.S.A.
Ships from Germany to U.S.A.
Quantity: 1 available