The Semiotics of Movement in Space (Routledge Studies in Multimodality) - Softcover
Book 16 of 46: Routledge Studies in Multimodality
Synopsis
The Semiotics of Movement in Space explores how people move through buildings and interact with objects in space. Focusing on visitors to the Museum of Contemporary Art in Sydney, McMurtrie analyses and interprets movement and space relations to highlight new developments and applications of spatial semiotics as he proposes that people’s movement options have the potential to transform the meaning of a particular space. He illustrates people’s interaction with microcamera footage of people’s movement through the museum from a first-person point of view, thereby providing an alternative, complementary perspective on how buildings are actually used. The book offers effective tools for practitioners to analyse people’s actual and potential movement patterns to rethink spatial design options from a semiotic perspective. The applicability of the semiotic principles developed in this book is demonstrated by examining movement options in a restaurant and a café, with the hope that the principles can be developed and applied to other sites of displays such as shopping centres and transportation hubs. This book should appeal to scholars of visual communication, semiotics, multimodal discourse analysis and visitor studies.
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About the Author
Robert James McMurtrie is a PhD from the University of New South Wales, Australia, in Multimodality and Spatiogrammatics.
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The Semiotics of Movement in Space (Paperback)
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ISBN 10: 0367366347
ISBN 13: 9780367366346
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Paperback. Condition: new. Paperback. The Semiotics of Movement in Space explores how people move through buildings and interact with objects in space. Focusing on visitors to the Museum of Contemporary Art in Sydney, McMurtrie analyses and interprets movement and space relations to highlight new developments and applications of spatial semiotics as he proposes that peoples movement options have the potential to transform the meaning of a particular space. He illustrates peoples interaction with microcamera footage of peoples movement through the museum from a first-person point of view, thereby providing an alternative, complementary perspective on how buildings are actually used. The book offers effective tools for practitioners to analyse peoples actual and potential movement patterns to rethink spatial design options from a semiotic perspective. The applicability of the semiotic principles developed in this book is demonstrated by examining movement options in a restaurant and a cafe, with the hope that the principles can be developed and applied to other sites of displays such as shopping centres and transportation hubs. This book should appeal to scholars of visual communication, semiotics, multimodal discourse analysis and visitor studies. This book explores how people move through buildings and interact with objects in space. Focusing on visitors to a specific museum, McMurtrie analyzes movement and space relations to highlight new developments in spatial semiotics, as he proposes that peoples movement options have the potential to transform the meaning of a space. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780367366346
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ISBN 10: 0367366347
ISBN 13: 9780367366346
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Paperback. Condition: new. Paperback. The Semiotics of Movement in Space explores how people move through buildings and interact with objects in space. Focusing on visitors to the Museum of Contemporary Art in Sydney, McMurtrie analyses and interprets movement and space relations to highlight new developments and applications of spatial semiotics as he proposes that peoples movement options have the potential to transform the meaning of a particular space. He illustrates peoples interaction with microcamera footage of peoples movement through the museum from a first-person point of view, thereby providing an alternative, complementary perspective on how buildings are actually used. The book offers effective tools for practitioners to analyse peoples actual and potential movement patterns to rethink spatial design options from a semiotic perspective. The applicability of the semiotic principles developed in this book is demonstrated by examining movement options in a restaurant and a cafe, with the hope that the principles can be developed and applied to other sites of displays such as shopping centres and transportation hubs. This book should appeal to scholars of visual communication, semiotics, multimodal discourse analysis and visitor studies. This book explores how people move through buildings and interact with objects in space. Focusing on visitors to a specific museum, McMurtrie analyzes movement and space relations to highlight new developments in spatial semiotics, as he proposes that peoples movement options have the potential to transform the meaning of a space. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9780367366346
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