The Personalization of the Museum Visit (Routledge Research in Museum Studies) - Softcover

Book 31 of 56: Routledge Research in Museum Studies

Rodney, Seph

 
9780367728670: The Personalization of the Museum Visit (Routledge Research in Museum Studies)
Softcover
ISBN 10: 0367728672 ISBN 13: 9780367728670
Publisher: Routledge, 2020

Synopsis

The Personalization of the Museum Visit examines a fundamental shift in institutional behavior in museums located in the United States and the United Kingdom. Contending that art museums have moved toward a new paradigm of public engagement, it posits that modern museum visitors are treated as self-directed "clients", with the agency to make meaning for themselves. The book then considers how this change has come about, examining factors such as the onset of a new museology, an experience economy, and a marketing revolution.

Drawing on extensive research undertaken at Britain’s Tate Modern, the book examines a range of issues, including visitor engagement, curatorial practice, and museum management. A visit experience that is customizable to the individual visitor, in which curators and marketers work together with visitor-clients to create an experience of personalized meaning, is, Rodney argues, rising in prevalence in the art museum field, but it is also being stymied by certain structural impediments. This book examines such obstacles, including institutional division of labor, long-standing conceptions, or misconceptions, of the museum’s mission, and the orientation of museums toward a certain conceptual model of their visitors.

The Personalization of the Museum Visit is essential reading for scholars and students engaging with issues of visitor engagement, curatorial practice, and museum management. With a particular focus on the role of business interests and public policy, the book should also be of interest to those undertaking research in fields outside of museum and visitor studies.

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About the Author

Seph Rodney is an adjunct faculty member at Parsons School of Design, USA, and an editor and writer for the Hyperallergic art and culture blog. He was born on the island of Jamaica, grew up in New York City, and obtained his PhD in Museum Studies from Birkbeck College, University of London, UK.

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Publisher
Routledge
Publication date
2020
Language
English
ISBN 10 
0367728672
ISBN 13 
9780367728670
Binding
Paperback
Edition number
1
Number of pages
166

Other Popular Editions of the Same Title

9781138045828: The Personalization of the Museum Visit (Routledge Research in Museum Studies)

Featured Edition

ISBN 10:  1138045829 ISBN 13:  9781138045828
Publisher: Routledge, 2019
Hardcover