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Synopsis
Marketing Channel An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book.
"synopsis" may belong to another edition of this title.
- PublisherRoutledge
- ISBN 10 0367821230
- ISBN 13 9780367821234
- BindingPaperback
- LanguageEnglish
- Rating
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Marketing Channel Strategy 9 New edition
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Marketing Channel Strategy
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paperback. Condition: Good. 9th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 008645724U
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Marketing Channel Strategy
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Marketing Channel Strategy 9 New edition
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Marketing Channel Strategy 9 New edition
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Marketing Channel Strategy (Paperback)
Published by
Taylor & Francis Ltd, London, 2019
ISBN 10: 0367821230
ISBN 13: 9780367821234
New
Paperback
Seller: Grand Eagle Retail, Fairfield, OH, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780367821234
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Marketing Channel Strategy 9 New edition
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Marketing Channel Strategy: An Omni-Channel Approach -International Student Edition
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Marketing Channel Strategy: An Omni-Channel Approach -International Student Edition
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Marketing Channel Strategy
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