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Synopsis
The Philosophy Of Rhetoric by George Campbell. The work is a comprehensive eighteenth-century treatise on eloquence that analyzes how language moves the mind and how discourse should be shaped to inform, persuade, and delight. Campbell distinguishes five universal properties of elocution—perspicuity, vivacity, elegance, animation, and music—and argues that the ultimate standard for linguistic correctness lies in reputable, current usage within a language. The book surveys the foundations of eloquence, the role of signs in speaking and thinking, and the causes of obscurity, including defect in expression, bad arrangement, equivocation, ambiguity, and overly long sentences. It then explores the discriminating properties of elocution, notably vivacity as dependent on word choice, quantity, and arrangement, and the use of tropes such as metaphor, metonymy, and antithesis to enliven discourse. The text also treats connectives—conjunctions, prepositions, and relatives—and discusses how modern languages compare with Greek and Latin in terms of composition and clarity. Overall, Campbell offers a systematic theory of how style serves thought and affect in public speech and writing.
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The Philosophy of Rhetoric
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The Philosophy of Rhetoric: Volume 2
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