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Synopsis
No denunciation without its proper instrument of close analysis, Roland Barthes wrote in his preface to Mythologies. There is no more proper instrument of analysis of our contemporary myths than this book one of the most significant works in French theory, and one that has transformed the way readers and philosophers view the world around them.Our age is a triumph of codification. We own devices that bring the world to the command of our fingertips. We have access to boundless information and prodigious quantities of stuff. We decide to like or not, to believe or not, to buy or not. We pick and choose. We think we are free. Yet all around us, in pop culture, politics, mainstream media, and advertising, there are codes and symbols that govern our choices. They are the fabrications of consumer society. They express myths of success, well-being, or happiness. As Barthes sees it, these myths must be carefully deciphered, and debun
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About the Author
Roland Barthes was born in 1915. A French literary theorist, philosopher, and critic, he influenced the development of various schools of theory, including structuralism, semiotics, existentialism, social theory, Marxism, and post-structuralism. He died in 1980.
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Mythologies
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Farrar, Straus & Giroux, 2012
ISBN 10: 0374532346
ISBN 13: 9780374532345
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Mythologies: Complete Edition
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Mythologies: Complete Edition
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